Search Engine Marketing Questionnaire Thank you in advance for taking the time to fill out this questionnaire. This is the first step in helping identify the scope of a Search Engine Marketing (SEM) campaign. * (required) Your Name* Your Email* Select type of SEM campaign (select all that apply):* Organic SEM (Search Engine Optimization)Paid SEM (Pay Per Click Advertising) Who are your primary competitors?* What are your geographical markets? (select all that apply)*: GlobalNorth AmericaUnited StatedRegional (California, Northwest, etc...)LocalOther What are your goals for this SEM campaign?* If you have an existing marketing strategy, how does this SEM campaign need to support the broader marketing strategy? How do you best describe your market?* How do you best describe your target customer?* Are there any timelines and/or milestones that we should be aware of?* YesNo If yes, please describe. How did you aquire your current customers? (select all that apply)*: Direct MarketingMass media advertisements (radio, TV, print)Sales prospectingWord of mouthOnline advertising (Google ads, Social Media ads, etc…)Conventions/TradeshowsOther What forms of Social Media are you actively engaged in? (select all that apply)*: TwitterLinkedInFacebookInstagramNoneOther How would you expect a prospective customer to learn about Varis online (i.e., what kinds of things would they search for)?*