Search Engine Marketing Questionnaire

Thank you in advance for taking the time to fill out this questionnaire. This is the first step in helping identify the scope of a Search Engine Marketing (SEM) campaign.

* (required)

Your Name*

Your Email*

Select type of SEM campaign (select all that apply):*
Organic SEM (Search Engine Optimization)Paid SEM (Pay Per Click Advertising)

Who are your primary competitors?*

What are your geographical markets? (select all that apply)*:
GlobalNorth AmericaUnited StatedRegional (California, Northwest, etc...)LocalOther

What are your goals for this SEM campaign?*

If you have an existing marketing strategy, how does this SEM campaign need to support the broader marketing strategy?

How do you best describe your market?*

How do you best describe your target customer?*

Are there any timelines and/or milestones that we should be aware of?*
YesNo

If yes, please describe.

How did you aquire your current customers? (select all that apply)*:
Direct MarketingMass media advertisements (radio, TV, print)Sales prospectingWord of mouthOnline advertising (Google ads, Social Media ads, etc…)Conventions/TradeshowsOther

What forms of Social Media are you actively engaged in? (select all that apply)*:
TwitterLinkedInFacebookInstagramNoneOther

How would you expect a prospective customer to learn about Varis online (i.e., what kinds of things would they search for)?*